Marketing : (Record no. 1118)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02533pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132527103 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780132527101 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.K625 |
| 100 1# - AUTHOR | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | col. ill. , map ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | "Instructor's free copy"--Cover. |
| 500 ## - NOTES | |
| General note | Map of the world in 1997 on endpapers. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | What is marketing? --<br/>Marketing management --<br/>Marketing management philosophies --<br/>Marketing challenges into the next century --<br/>Strategic planning --<br/>Designing the business portfolio --<br/>Strategic planning and small businesses --<br/>The marketing process --<br/>Managing the marketing effort --<br/>The company's microenvironment --<br/>The company's macroenvironment --<br/>Responding to the marketing environment --<br/>The marketing information system --<br/>The marketing research process --<br/>Other marketing research considerations --<br/>Model of consumer behavior --<br/>Characteristics affecting consumer behavior --<br/>The buyer decision process --<br/>The buyer decision process for new products --<br/>Consumer behavior across international borders --<br/>Business markets --<br/>Business buyer behavior --<br/>Institutional and government markets --<br/>Markets --<br/>Market segmentation --<br/>Market targeting --<br/>Positioning for competitive advantage --<br/>What is a product? --<br/>Product classifications --<br/>Individual product decisions --<br/>Product line decisions --<br/>Product mix decisions --<br/>Services marketing --<br/>Marketing --<br/>Marketing organizations, persons, places, and ideas --<br/>International product and services marketing --<br/>New-product development strategy --<br/>Product life-cycle strategies --<br/>Factors to consider when setting prices --<br/>General pricing approaches --<br/>New-product pricing strategies --<br/>Product-mix pricing strategies --<br/>Price adjustment strategies --<br/>Price changes --<br/>The nature of distribution channels --<br/>Consumer behavior and organization --<br/>Channel design decisions --<br/>Channel management decisions --<br/>Physical distribution and logistics management --<br/>Retailing --<br/>Store retailing --<br/>Non-store retailing --<br/>The future of retailing --<br/>Wholesaling --<br/>Types of wholesalers --<br/>Wholesalers marketing decisions --<br/>Marketing mix decisions --<br/>Trends in wholesaling --<br/>Steps in developing effective communication. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 15/01/2003 | HF5415.K625 | 12381 | Books |