Advertising and promotion : (Record no. 1096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01223pam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256218994 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256218992 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 |
| 100 1# - AUTHOR | |
| Personal name | Belch, George E. |
| 245 10 - TITLE | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | c1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxii, 762 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #0 - SERIES | |
| SERIES | Irwin/McGraw-Hill series in marketing |
| 500 ## - NOTES | |
| General note | Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995<br/>Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | pt. 1. The role of IMC in marketing --<br/>pt. 2. Integrated marketing program situation analysis --<br/>pt. 3. Analyzing the communication process --<br/>pt. 4. Objectives and budgeting for integrated marketing communications programs --<br/>pt. 5. Developing the integrated marketing communications program --<br/>pt. 6. Monitoring, evaluation, and control --<br/>pt. 7. Special topics and perspectives. |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising. |
| 650 #0 - SUBJECTS | |
| Topical Term | Sales promotion. |
| 650 #0 - SUBJECTS | |
| Topical Term | Communication in marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Belch, Michael A. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Belch, George E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/10/2013 | HF5823 .B41 | 38913 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/10/2013 | HF5823 .B387 | 13117 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/10/2013 | HF5823 .B387 | 26918 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/10/2013 | HF5823 .B387 | 13120 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/10/2013 | HF5823 .B387 | 13118 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 22/10/2013 | HF5823 .B387 | 26919 | Books |