Advertising excellence (Record no. 1073)

MARC details
000 -LEADER
fixed length control field 01318nam a2200241 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007006847X
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780070068476
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780071138529
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 0071138528
050 ## - CALL NUMBER
Classification number HF5804
Item number .A38
100 ## - AUTHOR
Personal name Courtland L Bovée
245 ## - TITLE
Title Advertising excellence
Statement of responsibility, etc Courtland L Bovée
260 ## - PUBLICATION INFORMATION
Place of publication New York : ,
Name of publisher McGraw-Hill
Year of publication ©1995.
300 ## - DESCRIPTION
Number of Pages xxxvi, 561pgs, 1 volume (various pagings) :;
Other physical details illustrations (some color)
Dimensions 29 cm.
440 ## - SERIES
SERIES McGraw-Hill series in marketing.
505 ## - FORMATTED CONTENTS NOTE
Table of Content Preface --<br/>Staff --<br/>How to Use the Dictionary --<br/>Pronunciation Key --<br/>A-Z Terms --<br/>Appendix --<br/>Equivalents of commonly used units for the U.S. Customary System and the metric system --<br/>Conversion factors for the U.S. Customary System, metric system, and International System --<br/>Mathematical notation, with definitions --<br/>Symbols commonly used in geometry --<br/>Formulas for trigonometric (circular) functions --<br/>Values of trigonometric functions --<br/>Special constants --<br/>Common logarithm table, giving log (a + b) --<br/>General rules of integration --<br/>Regular polytopes in n dimensions.
650 ## - SUBJECTS
Topical Term Advertising.
General subdivision Advertenties.
650 ## - SUBJECTS
Topical Term Advertising
700 ## - OTHER AUTHORS
Personal name John V. Thill
710 ## - OTHER AUTHORS
OTHER AUTHORS George P. Dovel
711 ## - OTHER AUTHORS
OTHER AUTHORS Marian Burk Wood
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
    Methodist University Library Wenchi Faculty Methodist University Library Wenchi Faculty 19/10/2021 HF5804 .A38 13106 Books
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