Advertising excellence (Record no. 1073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01318nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007006847X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780070068476 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780071138529 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0071138528 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5804 |
| Item number | .A38 |
| 100 ## - AUTHOR | |
| Personal name | Courtland L Bovée |
| 245 ## - TITLE | |
| Title | Advertising excellence |
| Statement of responsibility, etc | Courtland L Bovée |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : , |
| Name of publisher | McGraw-Hill |
| Year of publication | ©1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxvi, 561pgs, 1 volume (various pagings) :; |
| Other physical details | illustrations (some color) |
| Dimensions | 29 cm. |
| 440 ## - SERIES | |
| SERIES | McGraw-Hill series in marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Preface --<br/>Staff --<br/>How to Use the Dictionary --<br/>Pronunciation Key --<br/>A-Z Terms --<br/>Appendix --<br/>Equivalents of commonly used units for the U.S. Customary System and the metric system --<br/>Conversion factors for the U.S. Customary System, metric system, and International System --<br/>Mathematical notation, with definitions --<br/>Symbols commonly used in geometry --<br/>Formulas for trigonometric (circular) functions --<br/>Values of trigonometric functions --<br/>Special constants --<br/>Common logarithm table, giving log (a + b) --<br/>General rules of integration --<br/>Regular polytopes in n dimensions. |
| 650 ## - SUBJECTS | |
| Topical Term | Advertising. |
| General subdivision | Advertenties. |
| 650 ## - SUBJECTS | |
| Topical Term | Advertising |
| 700 ## - OTHER AUTHORS | |
| Personal name | John V. Thill |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | George P. Dovel |
| 711 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Marian Burk Wood |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 19/10/2021 | HF5804 .A38 | 13106 | Books |