Strategic management :

Thompson, Arthur A.,

Strategic management : concepts & cases / Arthur A. Thompson, Jr., A.J. Strickland III. - 9th ed. - Chicago : Irwin, c1996. - xx, 1035 p. : ill. ; 26 cm.

includes index.

Chapter 1. The strategic management process
Chapter 2. The three strategy-making
Chapter 3. Industry and competitve analysis
Chapter 4. Company situation analysis
Chapter 5. Strategy and competitive advantage
Chapter 6. Matching strategy
Chapter 7. Corporate diversification strategy
Chapter 8. Strategic analysis of diversified companies
Chapter 9. Implementing strategy
Chapter 10. Implementing strategy
Chapter 11. Implementing strategy

0256162050


Strategic planning.
Strategic planning--Case studies.
Strategic planning.
Strategic planning--Case studies.

HD30.28 / .T53
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