Business in action :
Bovée, Courtland L.
Business in action : with real-time updates / Courtland L. Bovée, John V. Thill. - 5th ed. - Boston : Prentice Hall, c2011. - l, 542 p. : col. ill. ; 28 cm.
PART 1 setting the stage: the business of business
PART 2 building the framework: business ownership and entrepreneurship
PART 3 Guiding the enterprise leadership, organization and operation
PART 4 Supporting the workforce: motivation and human resource
PART 5 Satisfying the customer: marketing, sales and customer support
PART 6 Managing the money: accounting and financial resources
9780132139656 (pbk.) 0132139650
Business.
Commerce.
Industrial management.
HF1008 / .B96
Business in action : with real-time updates / Courtland L. Bovée, John V. Thill. - 5th ed. - Boston : Prentice Hall, c2011. - l, 542 p. : col. ill. ; 28 cm.
PART 1 setting the stage: the business of business
PART 2 building the framework: business ownership and entrepreneurship
PART 3 Guiding the enterprise leadership, organization and operation
PART 4 Supporting the workforce: motivation and human resource
PART 5 Satisfying the customer: marketing, sales and customer support
PART 6 Managing the money: accounting and financial resources
9780132139656 (pbk.) 0132139650
Business.
Commerce.
Industrial management.
HF1008 / .B96