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Essentials of strategic management :

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr. - 1st ed. - Boston : McGraw-Hill Irwin, c2009. - xxvii, 481 p. : col. charts ; 26 cm.

PART 1. strategy, corporate entrepreneurship, and leadership
PART 2. Factors shaping strategic choices
PART 3. Executing the strategy
PART 4. Beyond competitive strategy
PART 5. Cases in strategic management

ISBN: 9780073530307 (alk. paper) 0073530301 (alk. paper)

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning

LC Class. No.: HD30.28 / .G14

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