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Media programming :

Eastman, Susan Tyler

Media programming : strategies and practices Susan Tyler Eastman; Douglas A Ferguson - 9th ed. - Australia : Wadsworth, 2013. - 484p. 25 cm

Include Index
1 volume ;

pt. 1. Introduction to Programming --
pt. 2. Frameworks for Media Programming --
pt. 3. Understanding Key Processes --
pt. 4. Television Programming Practices --
pt. 5. Audio Programming Practices.

ISBN: 9781111835026

Subjects--Topical Terms:
Television programs -- Planning.
Radio programs -- Planning.
Cable television -- Planning.

LC Class. No.: PN1992.55 / .Ea7

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