Crafting and executing strategy :

Thompson, Arthur A.,

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson (The University of Alabama), Margaret A. Peteraf (Dartmouth College), John E. Gamble (Texas A&M-Corpus Christi), A.J. Strickland III (The University of Alabama). - Twenty-first edition. McGraw-Hill Education international edition. - New York : McGraw-Hill Education, 2017. - xlii 1volume (various pagings) : color illustrations ; 26 cm.

Includes bibliographical reference and index

Part 1: Concepts and techniques for crafting and executing strategy --Section A: Introduction and overview --Section B: Core concepts and analytical tools --Section C: Crafting a strategy --Section D: Executing the strategy --Part 2: Cases in crafting and executing strategy --Section A: Crafting strategy in single-business companies --Section B: Crafting strategies in divesified companies --Section C: Implementing and executing strategy --Section D: Strategy, ethics, and social responsibility.

9781259921995 1259921999


Strategic planning.
Business planning.

HD30.28 / .T37
Copyright © 2026  MUG Library