Global Marketing:
Johansson, Johny K.
Global Marketing: Foreign entry, local marketig, and global management - Chicago Irwin 1997 - xx,716p.; ill.; 23cm.
Includes bibliographical references and index
The global Marketing Job 2
Theoretical Foundations 34
Cultural Foundations 68
Country Attractiveness 114
Export Expansion 152
Licensing, Strategic Alliances, FDI 190
Local Buyer Behavior 238
Local Marketing Research 272
Local Marketing in Mature and New Growth Markets 306
Local Marketing in Emerging Markets 342
Globalizing Marketing 398
Global Products and Servises 434
Global Pricing 470
Global Distribution 506
Global Advertising 540
Global Prmotion, Direct Marketing, and Personal Selling 574
Organizing for Global Marketing 606
The Future of Global Marketing 642
0256160511
9870256160510
Export Marketing
Export marketing---management
HF1416. / J63
Global Marketing: Foreign entry, local marketig, and global management - Chicago Irwin 1997 - xx,716p.; ill.; 23cm.
Includes bibliographical references and index
The global Marketing Job 2
Theoretical Foundations 34
Cultural Foundations 68
Country Attractiveness 114
Export Expansion 152
Licensing, Strategic Alliances, FDI 190
Local Buyer Behavior 238
Local Marketing Research 272
Local Marketing in Mature and New Growth Markets 306
Local Marketing in Emerging Markets 342
Globalizing Marketing 398
Global Products and Servises 434
Global Pricing 470
Global Distribution 506
Global Advertising 540
Global Prmotion, Direct Marketing, and Personal Selling 574
Organizing for Global Marketing 606
The Future of Global Marketing 642
0256160511
9870256160510
Export Marketing
Export marketing---management
HF1416. / J63