Business and society :

Vernon, Heidi,

Business and society : a managerial approach / Heidi Vernon. - 6th ed. - Boston : Irwin/McGraw-Hill, c1998. - xvi, 632 p. : ill. ; 24 cm.

Includes index

Part 1 Strategic Management of Social Issues Chapter 1 Business and Social Responsiveness Chapter 2 Strategy Formulation Chapter 3 Strategy Implementation Chapter 4 Crisis Management Chapter 5 Ethics Chapter 6 The Origins of Big Business Part 2 Political and Community Responsiveness Chapter 7 Managing the Legal and Political Processes Chapter 8 Regulation Chapter 9 Regulation and Deregulation for the 1960's to the 1990's Chapter 10 Philanthropy and Corporate Giving Part 3 Managing People and Social Issues Chapter 11 Workplace Issues of the 1990's Chapter 12 Equal Employment and Affirmative Action Chapter 13 Unions, Occupational Safety, and Health Part 4 Consumer Welfare Chapter 14 Consumers and Information Chapter 15 Product Use Issues Part 5 The Environment and Multinational Corporations Chapter 16 Environmental Issues Chapter 17 The International Environment Chapter 18 Management's Challenge to the New Millennium

0256217653


Industries--Social aspects
Industrial management
Business ethics

HD60.5.U5 / S88
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