The power of unreasonable people :

Elkington, John,

The power of unreasonable people : how social entrepreneurs create markets that change the world / John Elkington, Pamela Hartigan. - Boston, Mass. : Harvard Business School Press, c2008. - xviii, 242 p. ; 25 cm.

Organizing for success : the business models --
Tapping financial resources --
Identifying market opportunities in ten great divides --
Raising expectations for bonsai consumers --
Democratizing technology --
Changing the system --
Scaling solutions --
Conclusion : choosing our future.

9781422104064 1422104060


Social entrepreneurship.
Social change.

HD60 / .E45
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