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The cultural dimension of international business /

Ferraro, Gary P.

The cultural dimension of international business / Gary P. Ferraro. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 196 p. : ill. ; 23 cm.

Cultural anthropology and international business --
Culture and international business a conceptual approach --
Communicating across cultures: language --
Communicating across cultures: the nonverbal dimension --
Contrasting cultural values --
Negotiating across cultures --
Coping with culture shock --
Developing global managers --
Cross-cultural scenario discussions --
Locating relevantcultural information.

ISBN: 0137275617 (paper)

Subjects--Topical Terms:
International business enterprises--Social aspects.
Intercultural communication.
Technical assistance--Anthropological aspects.

LC Class. No.: HD2755.5 / .F41

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