Entrepreneurship /

Stokes, David

Entrepreneurship / David Stokes, Nick Wilson, Martha Mador. - Australia ; United States : South-Western Cengage Learning, c2010. - xx, 391 p. : ill. (some col.) ; 25 cm.

Includes index

Chapter 1: The search for entrepreneurship --
Chapter 2: The properties of entrepreneurship --
Chapter 3: Entrepreneurship and innovation --
Chapter 4: Entrepreneurship and the economy --
Chapter 5: Entrepreneurship in context --
Chapter 6: The life cycle of entrepreneurship --
Chapter 7: The search for the entrepreneur --
Chapter 8: Entrepreneurs and managing creativity --
Chapter 9: Entrepreneurial networking --
Chapter 10: Entrepreneurial decision making and planning --
Chapter 11: Entrepreneurial marketing --
Chapter 12: The creation and protection of knowledge --
Chapter 13: The entrepreneurial team --
Chapter 14: Entrepreneurial business models and processes --
Chapter 15: Entrepreneurial finance.

9781408007457 (pbk.)


Entrepreneurship.

HB615 / .S755
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