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Nag, A.

International business strategy / A Nag - New Delhi Vikas Publishing House PVT Ltd 2010 - xvi, 368p. : ill. ; 26cm.

Includes index

Part 1 IB Strategy : Basics, Business Modes and Environment
Chapter 1. Understanding International Business Strategy
Chapter 2. Form or Modes of International Business
Chapter 3. MNE and Strategic Environment

Part II IB Strategy: generic strategies
Chapter 4. General Strategic Choice
Chapter 5. Market Entry Strategy
Chapter 6. International Competitiveness Strategy

Part III IB Strategy : Marketing Focused Strategies
Chapter 7. Product, branding and Promotional Strategies
Chapter 8. International Pricing Strategy

Part IV IB Strategy : Business Focused Strategies
Chapter 9. Logistics, Operations, Distribution
Chapter 10. Strategic Alliances, Partnership, Networks
Chapter 11. FDI, IJV, and M&A
Chapter 12. Subsidiary Strategy

Part V IB Strategy: MNE Focused Strategies
Chapter 13. Multinational in Action

Part VI IB Strategy : Implenatation and Control Systems
Chapter 14. Organizational Structure, Financing and HR
Chapter 15. Strategic Control of International Business

ISBN: 978812593711

Subjects--Topical Terms:
International business

LC Class. No.: HD62.4 / .N34