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Kathleen R. Allen

Entrepreneuralship and small business management Kathleen R. Allen, Earl C. Meyer. - Teacher annotated - New York Glencoe 2006 - 570p.

Includes index

Chapter 1- What is entrepreneuralship
Chapter 2- your potential as an entrepreneur
Chapter 3- Recognizing opportunity
Chapter 4- Global opportunity
Chapter 5- Feasibility and business planning
Chapter 6- Market analysis
Chapter 7- Types of business ownership
Chapter 8- The legal environment
Chapter 9- Site selection and layout planning
Chaper 10- The marketing plan
Chapter 11- The price strategy
Chapter 12- The promotion strategy
Chapter 14- Preparing and planning to manage
Chapter 15- Managing purchasing and inventory
Chapter 16- Production management and distribution
Chapter 17- Managing operations and staffing
Chapter 18- Managing human resources
Chapter 19- Financing your business
Chapter 20- Accounting and financial reporting
Chapter 21- Financial management
Chapter 22- Risk mamagement
Chapter 23- Making your business grow
Chapter 24- Social and ethical responsibility

ISBN: 0078677599

Subjects--Topical Terms:
Entrepreneuralship

LC Class. No.: HD62.7 / .AI5