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Instructor's manual/ test bank/ transparency masters to accompany/

K Douglas Hoffman;

Instructor's manual/ test bank/ transparency masters to accompany/ Essentials of services marketing Marketing. - 1st ed. - Fort Worth : Harcourt Brace College Publishers, 1997 - xvii, 1 vol. 167 p. : illus. ; 28 cm

Various Paging

Instructor's Manual
Chapters 1 - 15

Test Bank
Chapters 1 - 15

Teaching Notes
Cases 1 - 9

ISBN: 0030178037 9780030178030

Subjects--Topical Terms:
Service industries --Marketing.

LC Class. No.: HD9988.5 / .H644

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