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Rosenberry, Jack.

Applied mass communication theory : a guide for media practitioners / Jack Rosenberry, Lauren A. Vicker. - Boston : Pearson Allyn and Bacon, 2009. - xv, 291 p. : ill. ; 24 cm.

Unit 1: Theory and research --
Chapter 1. Theory and the study of communication --
Chapter 2. Research principles and practices --
Chapter 3. Research methods --
Chapter 4. The Research project in a theory based course --
Unit 2: Mass Communication Theories --
Chapter 5Early developments in mass communication theory --
Chapter 6. The individual perspective on mass communication theory --
Chapter 7. The sociological perspective on mass communication theory --
Chapter 8. Alternative paradigms of critical and cultural studies --
Unit 3: Bridge to the real world --
Chapter 9. Media Law --
Chapter 10. Media ethics --
Chapter 11. Media economics --
Chapter 12Preparing for a career in mass media --
Chapter 13. Theory applications for media practitioners.

ISBN: 9780205548736 (pbk.) 0205548733 (pbk.)

Subjects--Topical Terms:
Mass media--Research.
Mass media--Philosophy.

LC Class. No.: P91.3 / .R72