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Ferrell, O. C.

Business : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. - 7th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxiv, 588 p. : ill. (chiefly col.) ; 26 cm.

Includes Index

Part One. Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Appendix A: Guidelines for the Development of the Business Plan
Chapter 2: Business Ethics and Social Responsibility
Appendix B: The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World
Chapter 4: Managing Information Technology and E-Business

Part Two: Starting and Growing a Business
Chapter 5: Options for Organizing Business
Chapter 6: Small Business, Entrepreneurship, and Franchising

Part Three: Managing for Quality and Competitiveness
Chapter 7: The Nature of Management
Chapter 8: Organization, Teamwork and Communication
Chapter 9: Managing Service and Manufacturing Operations

Part Four: Creating the Human Resource Advantage --
Chapter 10: Motivating the Workforce
Chapter 11: Managing Human Resources
Appendix C. Personal Career Plan

Part Five: Marketing: Developing Relationships
Chapter 12: Customer-Driven Marketing
Chapter 13: Dimensions of Marketing Strategy

Part Six: Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets

ISBN: 9780073511726 0073511722

Subjects--Topical Terms:
Business.
Management

LC Class. No.: HF1008 / .F47