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Strategy, policy, and central management / |

Newman, William Herman,

Strategy, policy, and central management / | William H. Newman, James P. Logan. - 8th ed. - Cincinnati : South-Western Pub. Co., 1981. - xiii, 781 p. : ill. ; 24 cm.

Includes index.

Part 1. Determining business unit strategy
Part 2. Defining major policy
Part 3. Combining business- units in a diversified corporation
Part 4. Organizing the enterprise
Part 5. Guiding the execution
Part 6. Conclusion
Part 7. Comprehensive cases

ISBN: 0538074906

Subjects--Topical Terms:
Business.--Management.

LC Class. No.: HF5351 / .N46 1981

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