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Rothaermel, Frank T.

Strategic management : concepts & cases / Frank T. Rothaermel. - New York : McGraw-Hill Irwin, c2013. - 1 v. (various pagings) : ill. ; 27 cm

Includes index.

Part 1.......Strategy Analysis
Chapter 1. What is strategy and why is it important? --
Chapter 2. The strategic management process --
Chapter 3. External analysis : industry structure, competitive forces, and strategic groups --
Chapter 4. Internal analysis : resources, capabilities, and activities --
Chapter 5. Competitive advantage and firm performance --

Part 2..... Strategy Formulation
Chapter 6. Business strategy : differentiation, cost leadership, and integration --
Chapter 7. Business strategy : innovation and strategic entrepreneurship --
Chapter 8. Corporate strategy : vertical integration and diversification --
Chapter 9. Corporate strategy : acquisitions, alliances, and networks --
Chapter 10. Global strategy : competing around the world --

Part 3... Strategy Implementation
Chapter 11. Organizational design : structure, culture, and control --
Chapter 12. Corporate governance, business ethics, and strategic leadership.

Part 4...... MiniCases
Part 5...... Cases

ISBN: 9780078112737 (alk. paper) 0078112737 (alk. paper)

Subjects--Topical Terms:
Strategic planning.
Management.

LC Class. No.: HD30.28 / .R74