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A V Gordon

MBA admissions strategy : from profile building to essay writing A V Gordon - 2ND ED. - Maidenhead ; New York : , . Open University Press 2010 - Previous ed.: London: McGraw-Hill, 2005.

Previous edition: London: McGraw-Hill, 2005.
"Expert advice about how to get into the best MBA and EMBA programs in the US and Europe."--Cover.

Machine generated contents note: pt. One Admissions Fundamentals --
1. Marketing to Adcom --
2. Attributes that count --
3. Admissions fundamentals --
4. Investigating schools and managing social media resources --
5. What goes on after you hand in your application --
pt. Two Profile-Building Tools and Techniques --
6. profiling project --
7. Personal profile analysis --
8. Professional profile analysis --
9. Positioning, messaging, and mapping --
pt. Three Essay and Interview Management --
10. MBA essay question archetypes (part 1) --
11. MBA essay question archetypes (part 2) --
12. MBA essay question archetypes (part 3) --
13. Essay approaches and content mapping --
14. interview --
pt. Four Writing Tools and Methods --
15. Managing the reader's experience --
16. Idea discipline, structure, and outlines --
17. Improving experssion: word and sentence strategies.

ISBN: 9780335241187 0335241182

Subjects--Topical Terms:
Master of business administration degree. Business schools -- United States -- Admission. Business schools -- Europe -- Admission

LC Class. No.: HF1111.G65 GOR