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Maurice, S. Charles.

Managerial economics / S. Charles Maurice, Christopher R. Thomas. - 7th ed. - Boston : McGraw-Hill, 2002. - xxii, 761 p. : ill. (some col.) ; 23 cm.

Includes index.

Part I: Some Preliminaries
Chapter 1: Managers, Profits and Markets
Chapter 2: Demand, Supply and Market Equilibrium
Chapter 3: Elasticity and Demand
Chapter 4: Theory of Optimization
Chapter 5: Basic Estimation Techniques


Part II: Demand Analysis
Chapter 6: Theory of Consumer Behavior
Chapter 7: Empirical Demand Analysis
Chapter 8: Demand Forecasting


Part III: Production and Cost Analysis
Chapter 9: Production and Cost in the Short Run
Chapter 10: Production and Cost in the Long Run
Chapter 11: Empirical Analysis of Production and Cost


Part IV: Profit Maximization in Various Market Structures
Chapter 12: Managerial Decisions in Competitive Markets
Chapter 13: Managerial Decisions for Firms with Market Power. Chapter 14: Strategic Decision Making in Oligopoly Markets
Chapter 15: Cooperation in Oligopoly Markets
Chapter 16: Multiple Plants, Markets, and Products


Part V: Risk and Uncertainty
Chapter 17: Decisions under Risk and Uncertainty
Chapter 18: Investment Decision

ISBN: 0072392916 9780072392913

Subjects--Topical Terms:
Managerial economics.

LC Class. No.: HD30.22 / .M39