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Fry, Fred L.

Business :an integrative framework an integrative framework Fred L. Fry, Charles R. Stoner, Richard E. Hattwick. - Boston : Irwin/McGraw-Hill, 1998. - xxxix, 602 p. : ill. ; 26 cm.

Part 1 The integrative nature of business:
the nature of business;
the scope of business today;
decision makers and decision making;
the links between business and its stakeholders.
Part 2 The impact of external force:
diversity and social patterns:
economic forces;
global influences
the impact of financial markets and processes;
the impact of legal and regulatory forces; the impact of industry structure and dynamics.
Part 3 Providing excellence in goods and services;
determining the direction of the form;
providing value for the customer;
acquisition and use of resources;
integrating activities and building commitment;
the use of emerging technology in producing quality products and services.
Part 4 Assessment and continuous improvement;
measuring performance;
promoting change and renewal.

ISBN: 0256236127

Subjects--Topical Terms:
Industrial management--Case studies.

LC Class. No.: HD31 / F79