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Analysis for Marketing Decisions

Donnelly H. James, Ivancevich M. John

Analysis for Marketing Decisions IrwinSeries in Quantitative Analysis for Business - Homewood: Richard D. Irwin, Inc. 1970. - xiv, 397 p.: ill., 24 cm.

Includes Index.

Part I
1. The analytical approach to marketing decisions
2. Model building and analysis
Part II
3. Probability
4. Decision theory
5. Mathematical concepts
6. Mathematical programming
Part III
7. Product planning
8. Distribution
9. Promotion strategy
10. Pricing
Part IV
11. Marketing information systems
12. Simulation
13. The future of analytical methods in marketing

Subjects--Topical Terms:
Marketing Analysis

LC Class. No.: HF5413 / .D72

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