Strategic management :

Dess, Gregory G.

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 984 p. : col. ill. ; 26 cm.

Includes index

Part One: Strategic Analysis --
Strategic Management: Creating Competitive Advantages --
Analyzing the External Environment of the Firm --
Assessing the Internal Environment of the Firm --
Recognizing a Firms Intellectual Assets: Moving beyond a Firms Tangible Resources --
Part Two: Strategic Formulation --
Business-Level Strategy: Creating and Sustaining Competitive Advantages --
Corporate-Level Strategy: Creating Value through Diversification --
International Strategy: Creating Value in Global Markets --
Entrepreneurial Strategy and Competitive Dynamics --
Part Three: Strategic Implementation --
Strategic Control and Corporate Governance --
Creating Effective Organizational Designs --
Strategic Leadership: Creating a Learning Organization and an Ethical Organization --
Managing Innovation and Fostering Corporate Entrepreneurship --
Part Four: Case Analysis --
Analyzing Strategic Management Cases.

9780073102467 (alk. paper) 0073102466 (alk. paper)


Strategic planning.

HD30.28 / .D4746
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