Microeconomics and behavior /
Frank, Robert H.
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass. - 4th ed. - Boston, MA : McGraw-Hill, c2000. - xxx, 672 p. : ill. ; 24 cm.
Include index.
Part 1 Introduction: thinking like an economist; supply and demand. Part 2 The theory of consumer behaviour - rational consumer choices; individual and market demand; applications of rational choice and demand theories; the economics of information and choice under uncertainty (supplementary); explaining tastes - the importance of altruism and other non-egoistic behaviour (supplementary); cognitive limitations and consumer behaviour (supplementary). Part 3 The theory of the firm and market structure: production; costs; perfect competition; mono[poly; oligopoly and monopolistic competition. Part 4 Factor markets: labour; capital (supplementary). Part 5 General equilibrium and welfare: general equilibrium and market efficiency; externalities, property rights, and the Case theorem; government (supplementary). Appendices: the utility function approach to the consumer budgeting problem; additional topics in demand theory; additional topics in supply theory; search theory and the winner's curse; mathematical extensions of production theory; additional extensions of the theory of costs; additional models of monopolistic competition; a more detailed look at exhaustible resource allocation.
0073660833 (alk. paper)
9780073660837
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
Microeconomics
Economic man
Self-interest
Consumer behavior
Self-interest
HB171.5 / .F733 2000
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass. - 4th ed. - Boston, MA : McGraw-Hill, c2000. - xxx, 672 p. : ill. ; 24 cm.
Include index.
Part 1 Introduction: thinking like an economist; supply and demand. Part 2 The theory of consumer behaviour - rational consumer choices; individual and market demand; applications of rational choice and demand theories; the economics of information and choice under uncertainty (supplementary); explaining tastes - the importance of altruism and other non-egoistic behaviour (supplementary); cognitive limitations and consumer behaviour (supplementary). Part 3 The theory of the firm and market structure: production; costs; perfect competition; mono[poly; oligopoly and monopolistic competition. Part 4 Factor markets: labour; capital (supplementary). Part 5 General equilibrium and welfare: general equilibrium and market efficiency; externalities, property rights, and the Case theorem; government (supplementary). Appendices: the utility function approach to the consumer budgeting problem; additional topics in demand theory; additional topics in supply theory; search theory and the winner's curse; mathematical extensions of production theory; additional extensions of the theory of costs; additional models of monopolistic competition; a more detailed look at exhaustible resource allocation.
0073660833 (alk. paper)
9780073660837
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
Microeconomics
Economic man
Self-interest
Consumer behavior
Self-interest
HB171.5 / .F733 2000