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Hospitality sales and marketing /

Abbey, James R.

Hospitality sales and marketing / James R. Abbey. - 6th ed. - Lansing, MI : Educational Institute of the American Hotel & Lodging Association, c2003. - xii, 619 pages : illustrations ; 23 cm + 1 sheet (23 cm)

"Educational Institute books"--Page ii.
Previous edition: 2008.
Includes final examination answer sheet

Part 1 Introduction
Part 2 Sales Techniques
Part 3 Index 609

ISBN: 9780866124447

ISSN: 9780133594508

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 Ab1

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