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Frank, Robert H.

Microeconomics and behavior / Robert H. Frank. - 6th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 692 p. : ill. ; 26 cm.

Various multi-media instructional materials are available to supplement the text.

Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem --
Individual and Market Demand Appendix: Additional Topics in Demand Theory --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Appendix: Mathematical Extensions of Production Theory --
Costs Appendix: Mathematical Extensions of the Theory of Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor Appendix: The Economics of Workplace Safety --
Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation --
Part 5: General Equilibrium and Welfare --
General Equilibrium and Market Efficiency --
Externalities, Property Rights, and the Coase Theorem --
Government.

ISBN: 0072977450 (alk. paper) 0071115498 (pbk.)

Subjects--Topical Terms:
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
Microeconomics
Economic man
Self-interest
Consumer behavior

LC Class. No.: HB171.5 / F733