Probing shoppers' psyche: in designing new products, companies try to determine consumers' unmet needs --
Minding the store: analyzing customers, Best Buy decides not all are welcome --
The smartest company of the year and the winner is ... Toyota --
Advertising: to get their messages across, more and more nonprifit organizations are going commercial --
Microsoft hopes people see SPOTs when glancing at watches --
Sales team: P & G's Gillette Edge: the playbook it honed at Wal-Mart --
Chinese Youth League turns to a new path: Madison Avenue --
PC companies swoop into consumer electronics biz --
Medicine: house calls --
Pampered pooches nestle in lap of luxury --
Multicultural: Ikea, Circuit City stores go bilingual --
Thee people do make house calls --
and business is good --
Brand builders: what yellow did for them --
Asia: sand, sun and surgery --
Entrepreneur Joe Semprevivo, create a niche: by making cookies a diabetic could love, he pleased himself first --
Street smarts: on the east coast, Chinese buses give Greyhound a run --
Potent prescription: in Mexico, maker of generics adds spice to drug business --
Latte versus latte: Starbucks, Dunkin' Donuts seek growth by capturing each other's customers --
Alternative-fuel vehicles star, but wide use is miles away --
Is fat the next tobacco? --
Food fight breaks out --
Hispanic nation --
India is becoming powerhouse: growth expanding middle class --
The world according to eBay. American demographics: families spend less on food as they pursue house, car dreams --
In iPod America, legions in tune: Apple's hip music player inspires fanatical devotion --
Advertising: China's cultural fabric is a challenge to marketers --
Top online chemical exchange is unlikely success story --
Material effect: for Caterpillar, commodity boom creates a bind --
A 'China price' for Toyota --
Wal-Mart's low-price obsession puts suppliers through wringer --
BlackBerry maker finds friend in Uncle Sam --
Making marketing measure up --
New Penney: chain goes for 'missing middle' --
How to measure product placement --
Spying on the sales floor --
Never heard of Acxiom? Chances are it's heard of you --
The world on a string --
Nielsen's search for Hispanics is a delicate job --
Welcome to Procter & gadget --
Care, feeding and building of a billion-dollar brand, Pringles manager Niccol mounts Stax defense --
With names like these ... --
Fakes! The global counterfeit business is out of control --
Don't devour the company's sales; branding --
roll out new items without cannibalizing existing product lines. Put some pizzazz in your packaging --
'Whole grain': food labels' new darling? --
Let ther be L.E.D.'s: tiny, glowing and efficient, chips take on the light bult --
Makers of child-tracking technology find big potential market --
Wi-Fi changes virtually everything: users say they'll never go back --
A high-definition showdown --
E-commerce report: in the pursuit of face-to-face sales and web site traffic, Expedia and Travelocity.com open shops in tourist areas --
The almighty dollar: Christian bookstores go bust after chains find religion --
The lessons of Isaac: what Mr. Mizrahi learned moving from class to mass ... --
When exclusivity means illegality --
Retailers rely more on fast deliveries --
66,207,896 bottles of beer on the wall --
Retailing: your new banker? Wal-Mart ... --
China's new entrepreneurs: McDonald's and KFC race to recruit more franchisees as rules are standardized --
Why there's no escaping the blog: Freewheeling bloggers can boost your product --
or destroy it --
Interactive: pharma replacing reps with Web --
As consumers revolt, a rush to block pop-up online ads --
House training: now, employees get brand boost --
Advertising: KFC 'soul' ad poses global issue --
China cracks down on commercials --
They're off to see the wizards: customers at Apple's tech bars often spread the word about new products --
Research: study says some should take pass on Super Bowl --
Entertainment: your favorite TV show is calling --
Web search sites see clicks add up to big ad dollars --
Advertising: getting buzz marketers to fess up. Car-rental agencies talk of realistic 'total pricing' --
Changing course, Apple offers low-priced Mac for the home --
Value positioning becomes a priority --
EBay acknowledges changes that have alienated some users --
Europe puts consumers first --
Weak dollar, strong sales --
"The China price" --
Sprinning wheels got to go round for hip drivers --
7-Eleven gets sophisticated --
The Wegmans way --
Hotels 'go to the mattresses'; Marriott is latest to make huge bet on better bedding --
Reach out and upend an industry --
Special events help drive customer loyalty --
Nature's way --
behind a food giant's success: an unlikely soy-milk alliance --
Linux moves in on the desktop --
Puma does fancy footwork to stay out of the mainstream --
Electronics with borders: some work only in the U.S. --
New destination: airlines, facing cost pressure, outsource crucial safety tasks --
Branding: five new lessons --
Car seats for 8-year-olds --
Drug ills? Follow the money --
Lost in translation: a European electronics giant races to undo mistakes in U.S. --
Sri Lanka is grateful, but what to do with the ski parkas? --
Nestlé markets baby formula to Hispanic mothers in U.S.