Amazon cover image
Image from Amazon.com

Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer.

By: Contributor(s): Material type: TextPublication details: Homewood, IL : BPI/Irwin, c1990.Edition: 5th edDescription: xx, 826 p. : ill. ; 24 cmISBN:
  • 0256079595
ISSN:
  • 9780256079595
Subject(s): LOC classification:
  • HF5429 .M328
Contents:
Classification, trends and explanation of institutional change 2 Strategic planning: the search for differential advantage 46 Marketing strategy and competitive alternatives 82 Retail decision support system 126 Socioeconomic, competitive and technological environments 168 Legal, public policy, and ethical influences on competitive strategy 212 Consumer shopping behavior and competitive strategy 250 The financial plan 296 Organizational structure and the human resources plan 340 The merchandise plan 388 Strategic issues in merchandise inventory procurement and distribution 472 Communications strategy: advertising sales promotion and publicity 518 Communications strategy: customer support services 564 The presentation strategy: store layout and merchandise presentation 608 Channel strategy 708 Assessing the effectiveness of strategy development amd implementation: control and evaluation 750 Index 813
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5429 .M328 (Browse shelf(Opens below)) Available 36781

Includes Index

Classification, trends and explanation of institutional change 2
Strategic planning: the search for differential advantage 46
Marketing strategy and competitive alternatives 82
Retail decision support system 126
Socioeconomic, competitive and technological environments 168
Legal, public policy, and ethical influences on competitive strategy 212
Consumer shopping behavior and competitive strategy 250
The financial plan 296
Organizational structure and the human resources plan 340
The merchandise plan 388
Strategic issues in merchandise inventory procurement and distribution 472
Communications strategy: advertising sales promotion and publicity 518
Communications strategy: customer support services 564
The presentation strategy: store layout and merchandise presentation 608
Channel strategy 708
Assessing the effectiveness of strategy development amd implementation: control and evaluation 750
Index 813

There are no comments on this title.

to post a comment.
Share
Copyright © 2026  MUG Library