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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Contributor(s): Material type: TextPublication details: Belmont, CA : Thomson/Wadsworth, c2009 [i.e. 2008] Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN:
  • 9780495500537 (pbk.)
  • 0495500534 (pbk.)
ISSN:
  • 9780495503071
Contained works:
  • Eastman, Susan Tyler
Subject(s): LOC classification:
  • PN1992.55 .Ea8
Contents:
PART 1. Programming resources and constraints: 1. A framework for programming strategies; 2. Program and audience research; 3. Domestic and international syndication -- PART 2. Broadcast television strategies: 4. Prime-time network entertainment programming; 5. Nonprime-time network television programming; 6. Television station programming strategies; 7. Public television programming -- PART 3. Cable, satellite, and online strategies: 8. Cable, wireless,satellite and telephone program distribution; Online video and audio programming; 9. Basic and premium subscription programming; 10. Online video and audio programming -- PART 4. Radio programming: 11. Music radio programming; 12. Information radio programming -- Glossary.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference PN1992.55 .Ea8 (Browse shelf(Opens below)) Available 1008
Books Methodist University Library Main General Stacks Reference PN1992.55 .Ea8 (Browse shelf(Opens below)) Available 1007
Books Methodist University Library Main General Stacks Reference PN1992.55 .Ea8 (Browse shelf(Opens below)) Available 1006
Books Methodist University Library Main General Stacks PN1992.55 .Ea8 (Browse shelf(Opens below)) Available 1009

Publication date on item is 2009.
Includes bibliographical references and index

PART 1. Programming resources and constraints:
1. A framework for programming strategies;
2. Program and audience research;
3. Domestic and international syndication --
PART 2. Broadcast television strategies:
4. Prime-time network entertainment programming;
5. Nonprime-time network television programming;
6. Television station programming strategies;
7. Public television programming --
PART 3. Cable, satellite, and online strategies:
8. Cable, wireless,satellite and telephone program distribution; Online video and audio programming;
9. Basic and premium subscription programming;
10. Online video and audio programming --
PART 4. Radio programming:
11. Music radio programming;
12. Information radio programming --
Glossary.

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