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Business policy : managing strategic processes / Joseph L. Bower ... [et al.].
Material type:
TextPublication details: Chicago : Irwin, c1995.Edition: 8th edDescription: xviii, 885 p. : ill., maps ; 25 cmISBN: - 0256115915
- HD2785 .B78
Contents:
The general management perspective and business policy --
What is strategy? --
Industry and competitive analysis --
Personal values and corporate strategy --
Relating strategy to social responsibilities --
Building organizational capabilities --
Transforming an organization --
Building relationships --
Building a general management career.
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Methodist University Library Main General Stacks | Reference | HD2785 .B78 (Browse shelf(Opens below)) | Available | 25351 |
The general management perspective and business policy --
What is strategy? --
Industry and competitive analysis --
Personal values and corporate strategy --
Relating strategy to social responsibilities --
Building organizational capabilities --
Transforming an organization --
Building relationships --
Building a general management career.
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