Entrepreneurship Rajeev Roy
Material type:
TextPublication details: Oxford Oxford Univ Press 2010Description: xvi, 571 pages : illustrations ; 24 cmISBN: - 0195695240
- HB615 .R69
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Methodist University Library Main General Stacks | Reference | HB615 .R69 (Browse shelf(Opens below)) | Available | 33861 | |||||||||||||
Books
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Methodist University Library Main General Stacks | Reference | HB615 .R69 (Browse shelf(Opens below)) | Available | 33858 |
Includes index
SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur ; CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)
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