Includes index

Section 1. Market Relations
Chapter 1. Marketing orientation
Chapter 2. Stakeholders and social responsibilities
Chapter 3. Analysing the market
Chapter 4. The Competitive Process

Section 2 Operating Environment
Chapter 5. The National economic context
Chapter 6. Environmental factors and business activities
Chapter 7. Business firms in markets

Section 3. Managing Finance and Information
Chapter 8. Managing finance
Chapter 9. Managing information

Section 4. Managing People and Activities
Chapter 10. Managing people
Chapter 11. Managing activities

Section 5. Organisational Structures and Processes
Chapter 12. Identifying structures
Chapter 13. Changing structures
Chapter 14. Communicating in organisations
Chapter 15. Identifying and changing organisational culture

Section 6. Financial Accounting Framework
Chapter 16 Financial reporting requirement
Chapter 17. Recording financial information
Chapter 18. Preparing financial reports