Introduction to marketing Bankers Worldbook series

By: Material type: TextSeries: Bankers Worldbook seriesPublication details: Accra The Chartered Institute of Bankers (GH) 1999Description: 156p, illus. 24cmISBN:
  • 9988-7881-3
Subject(s): LOC classification:
  • HF5415
Contents:
Introduction to marketing i Marketing planning 1 Situation Analysis/marketing Audit 23 Consumers 35 Market Segmentation 49 The marketing mix 61 Product strategy 67 Pricing strategy 79 Distribution strategy 91 Promotion strategy 97 People in the marketing mix 113 Marketing research and information 125 Appendix 135
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 16588
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 16587
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 16590
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 16589


Introduction to marketing i
Marketing planning 1
Situation Analysis/marketing Audit 23
Consumers 35
Market Segmentation 49
The marketing mix 61
Product strategy 67
Pricing strategy 79
Distribution strategy 91
Promotion strategy 97
People in the marketing mix 113
Marketing research and information 125
Appendix 135

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