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Managerial economics : theory, applications, and cases / Edwin Mansfield ... [et al.].

Contributor(s): Material type: TextPublication details: New York : W.W. Norton, 2002.Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 25 cmISBN:
  • 0393976777
  • 9780393976779
Contained works:
  • Mansfield, Edwin
Subject(s): LOC classification:
  • HD30.22 .M354
Contents:
Part One: Introduction Chapter 1: Introduction to Managerial Economics Chapter 2: Optimization Techniques Part Two: Demand and Forecasting Chapter 3: Demand Theory 83 Chapter 4: Consumer Behavior and Rational Choice Chapter 5: Estimating Demand Functions Chapter 6: Business and Economic Forecasting Part Three: Production and Cost Chapter 7: Production Theory Chapter 8: Technological Change and Industrial Innovation Chapter 9: The Analysis of Cost Part 4: market Structure, Strategic Behavior and Pricing Chapter 10: Oligopoly Chapter 12: Game Theory Chapter 13: Pricing Techniques Part Five: Risk, Uncertainty and Incentives Chapter 14: Risk Analysis Chapter 15: Auctions Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards Part Six: Government - Business Relations and the Global Economy Chapter 18: Managerial Economics: Taking a Global View
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 12580
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 13950
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 12575
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 12570
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 12576
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 12577
Books Methodist University Library Tema General Stacks HD30.22 .M354 (Browse shelf(Opens below)) Available 13949

After original author's death, a group of editors published the 5th ed.

Accompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm.

Part One: Introduction
Chapter 1: Introduction to Managerial Economics
Chapter 2: Optimization Techniques

Part Two: Demand and Forecasting
Chapter 3: Demand Theory 83
Chapter 4: Consumer Behavior and Rational Choice
Chapter 5: Estimating Demand Functions
Chapter 6: Business and Economic Forecasting

Part Three: Production and Cost
Chapter 7: Production Theory
Chapter 8: Technological Change and Industrial Innovation
Chapter 9: The Analysis of Cost

Part 4: market Structure, Strategic Behavior and Pricing
Chapter 10: Oligopoly
Chapter 12: Game Theory
Chapter 13: Pricing Techniques

Part Five: Risk, Uncertainty and Incentives
Chapter 14: Risk Analysis
Chapter 15: Auctions
Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards

Part Six: Government - Business Relations and the Global Economy
Chapter 18: Managerial Economics: Taking a Global View

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