Economics for business David Begg, Damian Ward.
Material type:
TextPublication details: London Maidenhead : McGraw-Hill Education 2007.Edition: 2nd edDescription: xix, 380 pages : illustrations (chiefly color) ; 26 cmISBN: - 0077114515
- 9780077114510
- HB171.5 .B41
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Methodist University Library Tema Reference | HB171.5 .B41 (Browse shelf(Opens below)) | Available | 1306 |
Includes index.
Answers to end - of- chapter questions
Section I: Introduction
Chapter 1: Economics for Business
Section II: Understanding Markets
Chapter 2: Consumers in the Market Place
Chapter 3: Firms in the Market Place
Chapter 4: Markets in Action
Section III: Competition and Profitability
Chapter 5: Market Structure and Firm Performance
Chapter 6: Strategic Rivalry
Chapter 7: Growth Strategy
Chapter 8: Governing Business
Section IV: Domestic and Macroeconomics
Chapter 9: Introduction to the Macroeconomy
Chapter 10: Measuring Macroeconomic Variables and Policy Issues
Chapter 11: Economic Stability and Demand Side Policies
Chapter 12: Supply Side Policies and Economic Growth
Section V: Global Economics
Chapter 13: Exchange Rates and the Balance of Payments
Chapter 14: Globalization.
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