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Marketing : connecting with customers Gilbert D Harrell

By: Material type: TextPublication details: Upper Saddle River (NJ) : Prentice Hall, 2002.Edition: 2nd edDescription: XXIV, 591, [18] str. : ilustr., graf. prikazi ; 28 cmISBN:
  • 9780130620224
Subject(s): LOC classification:
  • HF5415.13 .H356
Contents:
1. Marketing: Connecting with Customers. 2. Customer Satisfaction and Loyalty: Building Value with Quality. 3. The Global Marketing Environment and E-Commerce. 4. The Strategic Marketing Planning Process: Domestic and Global. 5. Marketing Information and Research. 6. Market Segmentation, Targeting, and Positioning. 7. Connecting with Customers: Understanding Consumer Behavior. 8. Business-To-Business Marketing. 9. Product Decisions and Strategies. 10. Product Planning, Development, and Management. 11. Services and Nonprofit Marketing. 12. Marketing Channels, Wholesaling, and Physical Distribution. 13. Retailing and Direct Marketing. 14. Integrated Marketing Communications. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Sales Force Management. 17. Pricing Approaches. 18. Pricing Strategy. Index.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.13 .H356 (Browse shelf(Opens below)) Available 3522

Includes bibliographical references and index

1. Marketing: Connecting with Customers. 2. Customer Satisfaction and Loyalty: Building Value with Quality. 3. The Global Marketing Environment and E-Commerce. 4. The Strategic Marketing Planning Process: Domestic and Global. 5. Marketing Information and Research. 6. Market Segmentation, Targeting, and Positioning. 7. Connecting with Customers: Understanding Consumer Behavior. 8. Business-To-Business Marketing. 9. Product Decisions and Strategies. 10. Product Planning, Development, and Management. 11. Services and Nonprofit Marketing. 12. Marketing Channels, Wholesaling, and Physical Distribution. 13. Retailing and Direct Marketing. 14. Integrated Marketing Communications. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Sales Force Management. 17. Pricing Approaches. 18. Pricing Strategy. Index.

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