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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211, I-8 p. : ill. ; 24 cmISBN: - 0256214425 (recycled paper)
- 9780256214420
- HF5415.13 .L395
Contents:
1. Overview --
2. Defining the Competitive Set --
3. Industry Analysis --
4. Competitor Analysis --
5. Customer Analysis --
6. Market Potential and Forecasting --
7. Analysis and Strategy.
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Methodist University Library Main General Stacks | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12900 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12899 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12926 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12898 |
Includes index
1. Overview --
2. Defining the Competitive Set --
3. Industry Analysis --
4. Competitor Analysis --
5. Customer Analysis --
6. Market Potential and Forecasting --
7. Analysis and Strategy.
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